Running a Successful Massage Clinic

Massage Coach Marie Antony from the Australian Institute of Fitness in WA gives her top 20 tips on how to manage a successful massage clinic.

Whether you are running a massage practice in a health and fitness club, a medical centre, a sports club, from home, or through a mobile service, here are some tips for the smooth, efficient and successful running of your business.

• Know’ your client name, occupation, sports e.t.c.

• Build rapport with your massage clients.

• Stand by your code of ethics.

• Always look and dress appropriately while you’re at work wear a uniform.

• Keep all of your clients on an electronic database.

• Make sure all of your client files are in a locked filing cabinet.

• Give clients a gift on their birthday and at Christmas, i.e. a free or discounted massage or a book on their sport.

• Get your clients working for you; give them a discount for every new client they refer to you.

• Make sure your towels and equipment are clean, hygienic and safe.

• Be prepared; have a variety of lubricants to suit different modalities and clients’ needs, i.e. allergies, preferences.

• Keep up-to-date with the massage industry with ongoing education.

• Know your industry standards of practice and abide by them.

• Read journals and research articles.

• Be a member of a professional association and a health fund provider.

• Have current Apply First Aid/CPR certificate, and Professional Indemnity and Public Liability Insurance.

• Don’t undercharge or undersell yourself.

• Confirm your clients’ massage bookings the day before.

• Follow up each treatment with a phone call or email.

• Be compassionate.

• Be honest.

If you haven’t yet got your certificate to run your own massage practice then get qualified as a Massage Therapist.